{"id":3170,"date":"2026-03-18T12:41:06","date_gmt":"2026-03-18T12:41:06","guid":{"rendered":"https:\/\/market.yellow.com.gh\/?page_id=3170"},"modified":"2026-03-19T13:02:57","modified_gmt":"2026-03-19T13:02:57","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/market.yellow.com.gh\/?page_id=3170","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3170\" class=\"elementor elementor-3170\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"wd-negative-gap elementor-element elementor-element-6fbb4eb e-flex e-con-boxed e-con e-parent\" data-id=\"6fbb4eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-336bf55 elementor-widget elementor-widget-wd_text_block\" data-id=\"336bf55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wd_text_block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"wd-text-block reset-last-child text-left\">\n\t\t\t\n\t\t\t<ol><li><strong>Introduction<\/strong><\/li><\/ol><p>Yellow Prime Ltd (\u201cYellow Prime\u201d, \"Yellow Market\", \u201cYellow Package\u201d, \"YP\", \u201cYellow\u201d, \u201cWe\u201d, \u201cUs\u201d, \u201cOur\u201d) is the operating company for the <strong>yellow ecosystem of products and services<\/strong>, including but not limited to:<\/p><ul><li>Yellow package, courier, logistics, transportation, postal, mobility, marketplace services etc.<\/li><li>Future digital and physical services operated under the \u201cYellow\u201d brand<\/li><\/ul><p>This Group Privacy Framework explains\u00a0<strong>how personal data is collected, used, shared, retained, and protected across all Yellow Prime services<\/strong>\u00a0and platforms.<\/p><p>The framework is designed to comply with the following:<\/p><ul><li>the\u00a0<strong>Ghana Data Protection Act, 2012 (Act 843)<\/strong><\/li><li>the\u00a0<strong>EU General Data Protection Regulation (GDPR)<\/strong>\u00a0where applicable<\/li><li><strong>Google Play User Data &amp; Data Safety Policies<\/strong><\/li><li>the\u00a0<strong>Apple App Store Privacy Requirements<\/strong><\/li><\/ul><p>Ensuring privacy, transparency, and trust are core to Yellow Prime\u2019s operating philosophy and culture.<\/p><p>\u00a0<\/p><p><strong>Dear user<\/strong>, by using any Yellow Prime service, application, website, or platform, you acknowledge and agree to this Privacy Framework, subject to your rights under applicable laws.<\/p><p>\u00a0<\/p><ol start=\"2\"><li><strong>The Scope of Our Privacy Framework<\/strong><\/li><\/ol><p>Our framework applies to all personal data processed by Yellow Prime and its operating brands through any of the following channels:<\/p><ul><li>Mobile apps<\/li><li>Websites<\/li><li>APIs and integrations<\/li><li>Customer support<\/li><li>Authorized agents, partners, and vendors<\/li><\/ul><p>This privacy framework applies to the following user segments:<\/p><ul><li>Customers or end users<\/li><li>Couriers (Riders, Droppers, Drivers etc.)<\/li><li>Merchants, vendors, and corporate entities<\/li><li>Agents, contractors, partners etc.<\/li><\/ul><p>In addition, each \u201c<strong>Yellow\u201d<\/strong>\u00a0service may publish a\u00a0<strong>service-specific Privacy Notice<\/strong>\u00a0that supplements (but does not override) this Group Framework.<\/p><p>\u00a0<\/p><ol start=\"3\"><li><strong>Types of Personal Data We Collect<\/strong><\/li><\/ol><p>At Yellow Prime Ltd, we apply the principle of\u00a0<strong>data minimization<\/strong>\u00a0and collect only what is necessary.<\/p><ul><li><strong>Identity &amp; Contact Data<\/strong><\/li><\/ul><p>A user\u2019s Full name, Phone number, Email address, Physical address, National ID or equivalent (where legally required), may be collected.<\/p><ul><li><strong>Transaction &amp; Service Data<\/strong><\/li><\/ul><ul><li>Orders, bookings, and delivery details<\/li><li>Shipment and service history<\/li><li>Tracking numbers and references<ul><li><strong>Location &amp; Device Data<\/strong><\/li><\/ul><\/li><li>Pickup, delivery and drop-off locations<\/li><li>GPS data (only when required for service delivery)<\/li><li>Device identifiers, IP address, app version<ul><li><strong>Payment &amp; Financial Data<\/strong><\/li><\/ul><\/li><li>Mobile money or bank account numbers<\/li><li>Payment transaction references<\/li><\/ul><p><strong>Important Note:<\/strong>\u00a0Even in situations where debit or credit card payments may be done, Yellow Prime does not store full card details. Payments are processed via licensed providers.<\/p><ul><li><strong>Onboarding &amp; Compliance Data (Riders \/ Drivers \/ Partners)<\/strong><\/li><\/ul><ul><li>Identification documents<\/li><li>Driver\u2019s license<\/li><li>Usage history of vehicle, motorcycle, equipment etc.<\/li><li>Guarantor or Contact person details<\/li><li>Photographs<\/li><li>Insurance details etc.<ul><li><strong>Usage &amp; Technical Data<\/strong><\/li><\/ul><\/li><li>App activity logs<\/li><li>Performance and diagnostic data<\/li><\/ul><ol start=\"4\"><li><strong>Use of Cookies &amp; Tracking Technologies<\/strong><\/li><\/ol><p>Our platforms may use cookies and similar technologies strictly for the following reasons:<\/p><ul><li>User authentication and login<\/li><li>Preferences and settings<\/li><li>Fraud prevention and security<\/li><li>Analytics and service improvement<\/li><li>Limited marketing\u00a0<strong>only where explicit consent is provided<\/strong><\/li><\/ul><ol start=\"5\"><li><strong>Legal Basis for Processing User Data<\/strong><\/li><\/ol><p>User personal data may be processed based on one or more of the following grounds:<\/p><ul><li>Where User consent is established<\/li><li>For the performance of a contract<\/li><li>Legal and regulatory compliance<\/li><li>Legitimate business interests that do not override user rights<\/li><\/ul><ol start=\"6\"><li><strong>How We Use Personal Data<\/strong><\/li><\/ol><p>Yellow Prime may use personal data to perform any of the following activities:<\/p><ul><li>Provide and operate services<\/li><li>Enable booking, tracking, and co-ordination<\/li><li>Process payments, claims and refunds<\/li><li>Verify users, riders, drivers, droppers and partners<\/li><li>Provide excellent customer support<\/li><li>For the prevention of fraud and abuse<\/li><li>To improve products and user experience<\/li><li>Send service-related notifications<\/li><li>Conduct analytics and reporting<\/li><li>Carry out limited marketing as may be permitted by law or user<\/li><\/ul><ol start=\"7\"><li><strong>Data Sharing &amp; Disclosure<\/strong><\/li><\/ol><p>We may share personal data\u00a0<strong>only where necessary<\/strong>\u00a0with:<\/p><ul><li>Riders, drivers, droppers, and delivery partners<\/li><li>Merchants and vendors<\/li><li>Licensed payment service providers<\/li><li>Cloud, IT, analytics, and fraud-prevention vendors<\/li><li>Regulators and law enforcement where legally required<\/li><\/ul><p>All our partners or third parties are bound by contractual and legal data protection obligations.<\/p><p>\u00a0<\/p><ol start=\"8\"><li><strong>Data Retention<\/strong><\/li><\/ol><p>Personal data is retained\u00a0<strong>only for as long as necessary<\/strong>\u00a0to:<\/p><ul><li>Provide excellent services<\/li><li>Fulfill contractual obligations<\/li><li>Meet legal, tax, audit, and regulatory requirements<\/li><\/ul><p>For Example:<\/p><ul><li>Basic delivery data may be deleted or anonymized after service completion<\/li><li>Transaction records may be retained for audit and dispute resolution<\/li><li>Inactive accounts may be anonymized or deleted after statutory periods<\/li><\/ul><ol start=\"9\"><li><strong>Account &amp; Data Deletion<\/strong><\/li><\/ol><p>We make it easy for users to be able to have their personal data removed from our platforms<\/p><p><strong>9.1 In-App Account Deletion<\/strong><\/p><p>Users of our platforms may permanently delete their account within supported apps:<\/p><p>Settings \u2192 Profile \u2192 Delete Account<\/p><p>This action results in:<\/p><ul><li>Removal of personal profile data<\/li><li>Revocation of platform access<\/li><li>Deletion of preferences and usage data<\/li><\/ul><p>In-app deletion is irreversible.<\/p><p><strong>9.2 Data Deletion Requests<\/strong><\/p><p>Users can also request deletion of specific data via:<\/p><ul><li>Email:\u00a0<strong><a href=\"mailto:privacy@yellow.com.gh\">privacy@yellow.com.gh<\/a><\/strong><\/li><li>Data deletion form:\u00a0<strong><a href=\"https:\/\/yellow.com.gh\/data-deletion\" target=\"_blank\" rel=\"noopener\">https:\/\/yellow.com.gh\/data-deletion<\/a><\/strong><\/li><\/ul><p>Such a requests is:<\/p><ul><li>Acknowledged within 2 days<\/li><li>Completed within 7 working days<\/li><\/ul><p><strong>Note:\u00a0<\/strong>Certain data may be retained as established by law or as regulatory necessity.<\/p><p>\u00a0<\/p><ol start=\"10\"><li><strong>Security Measures<\/strong><\/li><\/ol><p>We implement appropriate technical and organizational safeguards, including:<\/p><ul><li>Encryption in transit and at rest<\/li><li>Role-based access controls<\/li><li>Staff confidentiality obligations<\/li><li>Incident response and breach management<\/li><\/ul><ol start=\"11\"><li><strong>User Rights<\/strong><\/li><\/ol><p>All Users have the right to:<\/p><ul><li>Access personal data<\/li><li>Correct inaccurate data<\/li><li>Request deletion<\/li><li>Restrict or object to processing<\/li><li>Withdraw consent<\/li><\/ul><ol start=\"12\"><li><strong>Children\u2019s Data<\/strong><\/li><\/ol><p>Yellow Prime\u2019s services are not directed at children under 18. Any unintentionally collected child data is deleted promptly.<\/p><p>\u00a0<\/p><ol start=\"13\"><li><strong>Data Breaches<\/strong><\/li><\/ol><p>In the event of a breach, Yellow Prime will immediately:<\/p><ul><li>Notify the affected users where required<\/li><li>Notify regulators as mandated by law<\/li><li>Take immediate mitigation steps to prevent future occurence<\/li><\/ul><ol start=\"14\"><li><strong>Policy Updates<\/strong><\/li><\/ol><p>This policy framework may be updated periodically. Updates will be published on Yellow Prime\u2019s platforms with revised effective dates.<\/p><p>\u00a0<\/p><ol start=\"15\"><li><strong>Relationship With Terms of Service<\/strong><\/li><\/ol><p>This Privacy Framework forms an integral part of Yellow Prime\u2019s\u00a0<strong>Terms of Service<\/strong>.<\/p><p>In the event of conflict:<\/p><ul><li>This Privacy Framework governs personal data processing<\/li><li>Terms of Service govern platform usage, liability, and commercial terms<\/li><\/ul><p>By using Yellow Prime services, users agree to both documents collectively.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction Yellow Prime Ltd (\u201cYellow Prime\u201d, &#8220;Yellow Market&#8221;, \u201cYellow Package\u201d, &#8220;YP&#8221;, \u201cYellow\u201d, \u201cWe\u201d, \u201cUs\u201d, \u201cOur\u201d) is the operating company for<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3170","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=\/wp\/v2\/pages\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3170"}],"version-history":[{"count":0,"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=\/wp\/v2\/pages\/3170\/revisions"}],"wp:attachment":[{"href":"https:\/\/market.yellow.com.gh\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}